GoElemental! is an interactive open-air project in the city of Bath in the UK based around the periodic table of elements 6pm - 9pm, from the 17-19th December 2004. It is at St Michael's Square, opposite the Little Theatre Cinema, Bath, BA1 1SP, UK.
The work takes the format of a three-day interactive animation, to be projected onto a wall opposite the Little Cinema in St Michael's Square. Using their mobile phones, the audience will be able to text an element's name to a number provided at the show to find out where that element is used and what it does. On receiving the request, the projection will change and show a humorous or exciting animation of their chosen element.
GoElemental intends to whet people's curiosity about the scientific chemical elements, and introduce them to their everyday uses in an accessible and fun way. The idea behind the project is to spark a sense of wonder about the world around us.
GoElemental has been developed by Kerry Bradshaw, an MA student at Bath Spa University college, in collaboration with James Grierson from the Science department at Oxford Community school, and Peter Bradshaw, based in San Francisco, USA.